Campaign Story

ZenStretch was founded in Singapore with a mission to tackle one of Asia’s most overlooked wellness problems: sedentary lifestyles and poor mobility. With millions of professionals spending long hours at desks, back pain, stiffness, and poor posture are becoming widespread health issues. While gyms focus on strength and cardio, ZenStretch uniquely positions itself by emphasizing stretching, flexibility, and recovery.

The core product is the ZenMat, a smart yoga-style mat embedded with pressure sensors and Bluetooth connectivity. When paired with the ZenStretch mobile app, users get real-time feedback on posture, alignment, and stretching depth. The AI-powered app recommends personalized routines, ranging from 5-minute desk stretches to 30-minute recovery sessions after workouts.

ZenStretch also offers virtual group classes led by certified trainers across Asia, where users can join from the comfort of their home or office. Pilot programs with coworking spaces and corporate offices in Singapore have shown high adoption, with 60% of employees reporting reduced back stiffness and improved energy levels after just four weeks.

What makes ZenStretch stand out is its preventive health approach. Instead of waiting for injuries to happen, it helps users incorporate daily micro-sessions of stretching and recovery. This aligns with the growing trend in Asia towards corporate wellness programs and holistic fitness. With its scalable smart mat + subscription model, ZenStretch is on track to become a category leader in workplace wellness and home fitness tech.