Campaign Story

Trainify was created to solve a critical gap in the fitness market: access to affordable, personalized coaching. While gyms and studios offer trainers, they’re expensive and often limited to urban centers. Generic YouTube workouts and pre-recorded apps fail to provide real-time corrections, leaving beginners frustrated and at risk of injuries.

Trainify bridges this by offering a mobile-first platform where users can book live, one-on-one or group workout sessions with certified trainers across India. The app integrates video calling, form correction overlays, and AI-assisted feedback to ensure every rep is safe and effective. Unlike traditional gyms, users can train anytime, anywhere—be it from home, a park, or a society gym.

Beyond workouts, Trainify offers customized nutrition plans, progress tracking dashboards, and gamified fitness challenges to keep users engaged. Trainers, on the other hand, benefit from a new revenue stream, with the platform handling scheduling, payments, and client management.

In early pilots across Bangalore and Delhi, Trainify recorded over 6,000 completed live sessions in the first quarter, with 78% of users reporting higher consistency compared to gym memberships. The demand is especially strong among young professionals, women, and Tier-2 city residents who lack access to quality fitness infrastructure.

With India’s digital adoption booming and fitness awareness growing rapidly, Trainify positions itself as the “Uber for personal training.” The long-term vision is to scale across Asia, creating a borderless trainer marketplace where certified fitness experts can coach users globally.