Campaign Story

PulseTrack was founded with the mission to make fitness technology accessible to everyone, not just elite athletes. While fitness trackers and smartwatches exist, most are either expensive, overly complicated, or disconnected from the everyday struggles of beginners. PulseTrack bridges this gap by designing budget-friendly wearable devices paired with a simple, gamified mobile app that encourages users to build sustainable fitness habits.

The app syncs workouts, steps, sleep, and nutrition data, offering personalized weekly insights instead of overwhelming charts. Users can join local fitness challenges through the PulseTrack community feature, fostering accountability and motivation. What sets PulseTrack apart is its community-first model—the startup partners with local gyms, trainers, and nutritionists to provide bundled services through the app.

In pilot programs across two Indian cities, PulseTrack devices have already seen 1,500+ early users with an 80% retention rate. The feedback consistently highlights affordability, community support, and ease of use as the core reasons people stick with PulseTrack.

The startup’s vision extends beyond devices—it aims to be the “ecosystem for everyday fitness,” combining wearables, personalized coaching, and meal integrations. With health awareness rising post-pandemic, PulseTrack is well-positioned to capture a rapidly growing market of first-time fitness adopters who need guidance without complexity.