Campaign Story

NutriBox Asia was launched in 2022 by a team of fitness trainers and dietitians in Singapore. Their mission is to make healthy eating enjoyable and effortless, bridging the gap between fitness goals and everyday life.

NutriBox offers weekly subscription boxes with meals designed around specific goals:

• Lean Box – low-calorie, fat-loss oriented plans.

• Power Box – high-protein, muscle-building meals.

• Balanced Box – for professionals who want to eat healthy without tracking macros.

What sets NutriBox apart is its chef + nutritionist collaboration, ensuring meals are both delicious and nutrient-accurate. All packaging is eco-friendly, aligning with sustainability goals.

In its first year, NutriBox signed up 200 paying subscribers, mostly from gyms, coworking spaces, and startups. Customer feedback has been positive, but scaling remains difficult due to high kitchen costs and limited marketing budgets.

The founders believe that with JustStartUP’s platform, they can attract fitness-focused backers, improve visibility, and expand into nearby markets like Malaysia and Indonesia.