Campaign Story

NovaOne began with a vision to challenge the wasteful smartphone cycle where users replace expensive phones every 2 years due to minor issues like battery degradation. The startup designed compact Android smartphones with modular, replaceable batteries and components, making them more sustainable and affordable.

The concept gained attention in eco-conscious circles, especially among students and professionals tired of paying for costly replacements. Early batches of 1,200 units sold out in pre-orders, with customers praising the pocket-sized design, long-lasting battery swaps, and affordability under ₹6,000.

But now NovaOne faces a critical financial crunch. Component vendors demand higher minimum order quantities, and without adequate funding, the startup cannot scale production. Marketing efforts have halted, and the team is down to just three core members fighting to keep operations alive. Despite interest from niche eco-tech communities, NovaOne lacks the resources to meet demand, and risks fading out before proving its full potential.

In a country where affordable smartphones are vital for education, work, and digital access, NovaOne’s eco-friendly and modular approach could set new industry standards—if it survives long enough. With India’s “Make in India” push and rising demand for sustainable tech, NovaOne could become a leader with the right support.