Campaign Story

FitSnap was built with a bold idea: make fitness tracking as easy as clicking a photo. Users just snap pictures of their meals or workouts, and the app’s AI automatically identifies food items, calculates calories, and tags exercises. It was designed for India’s fast-moving, mobile-first audience who find calorie logging and workout journals tedious.

The app initially gained traction among college students and first-time gym-goers, crossing 9,000 downloads in 2 months. However, the startup is facing severe constraints—without consistent funding, they’ve struggled to maintain servers, improve the AI accuracy, and keep their development team intact. Right now, FitSnap risks shutting down despite its early promise.

The desperation is real: customer retention is dropping because updates are delayed, and the founders have been running operations out of personal savings. Yet, the concept still excites users—partner gyms and nutritionists have shown interest in white-labeling the app, and feedback consistently praises its simplicity and relatability.

FitSnap is in urgent need of backing to keep the lights on and rebuild momentum. With India’s growing appetite for health-tech apps and low-barrier adoption, the startup could quickly rebound and capture a mass audience if given a lifeline.